About Melanie

Melanie’s reputation for representing luxury homes in the San Francisco Bay Area has been carefully honed over the past 40+ years. Sharing this knowledge is a high priority, enabling her clients to approach their decision-making process with ease and confidence after close scrutiny and careful deliberation.

 

Mirroring Silicon Valley’s high-tech industry, buying and selling real estate is a very competitive business - fast-paced, exacting, and immensely rewarding with little room for miscalculation. It should also be an enjoyable and rewarding process. That’s where Melanie’s experience fits in.

 

Melanie moved to the Bay Area in 1978 as a Northern California Co-Regional Director for a national real estate franchise, opening 13 offices within the first 18 months. With a special interest in residential development, she quickly discovered a passion for new construction and earned a reputation for having a keen eye for architectural detail, sharp negotiation skills, attention to transaction workflow, impeccable client service, and a flair for matching clients with the perfect property. She reveled in knee-deep real estate transactions from vacant land to completed homes.

 

Melanie’s service has always gone hand in hand with her extensive market knowledge, tech-savvy digital marketing, professional quality marketing materials, and professional design and staging resources. Her longstanding relationships with contractors and professional consultants and familiarity with modern architectural design/materials and Smart Home technology coupled with Coldwell Banker’s leading-edge marketing tools, resources, and strong national and international presence have been paramount to her success.

 

A guest speaker on digital marketing, contract negotiations, and managing workflow, she’s the first to tell you how dramatically the real estate profession has changed since 1976. Her use of Coldwell Banker’s leading-edge marketing materials, interoffice and worldwide networking capability, and technology combined with her business strategy and hands-on attention to detail have paid off handsomely for her clients and positioned her in Coldwell Banker’s International President’s Circle and Previews Property Specialist for Global Luxury Homes.